Coke collaborated with local fashion designers to launch a first of its kind apparel collection. Rich Mnisi, SGOD, Sol-Sol and Maylee merged their own particular aesthetic with the big brand to create Coke Threds.
We built the stage for the media event that took place at the CTICC. White steel cubes inlayed with printed vinyl made up the LED lit light-boxes which formed the backdrop to the runway. We positioned them at various heights with matte black steel frames which disappeared into the backgrounds creating the illusion of floating boxes.